In a social media world, developing a niche social platform seems both inevitable and savvy. But in a market dominated by titans like Facebook (500 million active users) and Twitter (170 million active users), is there space for a young entrepreneur with a new social media start-up?
By founding Immilounge, Brian Nguah, a young entrepreneur from Kenya, is trying to appeal to immigrants in the United States. The platform promises to connect immigrants to resources they need and provide a place for communities to share experiences and support others through the difficult transitions of moving to a new country.
Nguah says he’s creating Immilounge based on his own experiences as an immigrant, and his need for a community like the one he hopes to build. But Immilounge faces challenges unique to a social media start-up. In appealing to immigrants, Immilounge must compete with local newspapers and community groups, as well as family and friends that immigrants already turn to for support. Language barriers and a lack of internet access are also obstacles that Immilounge must contend with when growing their membership base.
Nguah argues that Immilounge fills a void by compiling visa information and contacts for immigration lawyers while providing a way to connect, but he also acknowledges the many challenges that he faces as both an entrepreneur and an immigrant.