Cricket players in India (Photo: Robert Nilsson/flickr)
Cricket players in India. (Photo: Robert Nilsson/flickr)

Cricket players in India (Photo: Robert Nilsson/flickr)
Cricket players in India. (Photo: Robert Nilsson/flickr)

Feet in Two Worlds reporter Aswini Anburajan is guest blogging at The American Prospect through April 15. We’ll be linking to her posts as they roll out.

Think the Red Sox versus the Yankees at the World Series Final and then multiply that by a billion. Two nations are at a standstill today as they play for a spot in the finals of the Cricket World Cup. India versus Pakistan has caused schools to be let out early in India — a nation obsessed with education. People have taken off work, and a friend in Pakistan e-mails to tell me that the local sports stadiums have been opened up to show the matches and are overflowing.

Read the whole post at The American Prospect.

 

Ashwini Anburajan is Founder and CEO of a Social Data Collective, a private data marketplace that allows consumers to access, control and monetize their data. Social Data Collective allows consumers to trade data from a variety of sources for high quality products and services offered by brand partners. She was previously Director of Partner Development at Buzzfeed, and at Outcast prior to that. She has created cutting edge thought leadership and has advised some of the largest names in media on their social publishing strategy, including USA Today, New York Times, Hearst and CondeNast.